8. REASONS WHY YOU SHOULD INVEST IN DIGITAL MARKETING
The world is changing so fast digitally with very many people joining the internet today through different digital channels .People spend a lot of time online with many them spending it on social media and others on normal websites .With this growing digital community, businesses need to invest in digital marketing in order to remain competitive in their industry and to take advantage of this community that is growing every second of every hour. Local businesses depend on tried and true marketing methods that have existed for a number of decades. These include traditional methods like newspaper ads billboard, television ads and radio. These have been proved to be valuable and deliver customers.
The traditional methods have delivered good results for a number of decades but in today`s ever changing and connected community, traditional methods are no longer enough for a business` competitiveness both locally and internationally. Local business need to embrace the digital methods of advertising if they are to reach and even wider community
Below are seven reasons why you need to invest in digital marketing today
1. Its reach is practically unlimited
The distance and the size of audiences posed a real problem when it came to advertising. This is true with traditional methods of advertising.
Traditional methods pose great barriers geographically since traditional methods work in a small geographical location .This limits the number of potential clients that SMBs can reach.
With the availability of the internet in most parts of the world, SMBs no longer need to worry about this as digital methods reach
Geographic location was one of the greatest barriers to making the sale for SMBs, and is was very difficult to get access to audiences that weren’t local or national.
But the internet is available in most parts of the world, so you don’t need to worry about reach with digital marketing.
2. Its more Cost-Effective than Traditional Methods
This is very true as compared with traditional methods. With Internet marketing, you can target your marketing directly to customers who are already interested in and looking for your products and services. So instead of paying to reach people who just throw away your ads or change the station on their radio, you only reach those who are likely to become customers. Combining digital marketing and traditional marketing tactics as part of a diversified strategy can help you cut costs in the long-run by being more strategic.
3. Digital marketing provides you with Real time data and analytics.
With digital marketing it’s easy to measure how effective your ads are since it provides analytical data. Following up your advertising or digital marketing actions is incredibly simple thanks to the digital tools that exist on digital marketing platforms today. The data can be viewed in real time and it can help you adjust accordingly.
4. The Internet is where your customers are
In addition to its advanced targeting, another clear benefit to online marketing is that your customers are already there. Most people today are Internet users, which means that you have the potential for reaching a good number of people.
The Internet is where people spend their time, which means that if you want to reach them, you should be there, too.
5. Reaches a Wider Audience
In the current market today, most of the potential and future clients are online. So you can use this fact to reach a much wider audience that you may not reach when using a traditional means of marketing .For example a billboard standing in a certain city cannot be effective on people in other cities but for a digital advert ,the sky the limit as it can cross a number boarders.
6. Your Competitors Are Doing It
In a competitive world, you have to be where your competitors are. If most of your competitors are marketing themselves online that means it’s an effective means of marketing. If you don`t adopt it chances are you will be out competed and soon become irrelevant in the market. Adopting it will give you a significant competitive advantage, too
7. Digital marketing allows you to interact directly with your customers.
With Digital marketing, like social media and blogging it enables businesses to communicate with their audience and gain valuable feedback and insight, and this helps businesses build relationship with their consumers. Unlike other types of advertising, digital marketing allows you to have a two-way conversation with customers and leads. Whether you are answering questions on your blog’s comment section or providing customer service through social media channels like Facebook and Twitter, you can provide a more interactive and personalized experience with digital marketing.
8. Digital marketing helps smaller brands compete with big companies.
Local businesses can compete with large companies using local digital marketing methods and this offers them an affordable means that is effective.
Small brands can drive traffic both locally and across the country by reaching out to their target consumers through digital marketing tactics like local search, social media, and mobile targeting.
If digital marketing sounds as foreign as binary code to you, we can help. We have teams of digital experts who can coach you through making the best investments in digital, whether you’re just starting out in digital or if you’re a seasoned pro. Contact us to learn how digital marketing can enhance your marketing goals.
Kakaire Brian is the CEO of 1AdVERT Digital Marketing Agency based in Kampala,Uganda.
He has skills in website design, website development, and having tons of practical SEO knowledge and expertise, Brian’s skills run from SEO to digital marketing to website development. Brian offers SEO audits, SEO consulting, and website design & development through his company, Site Objective SEO Consulting.